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D&AD Annual 2020

The Restaurant of Mistaken Orders
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  • DirectDirect Response/Ambient

Country

  • Japan

Client

  • Daiki Angel Help

Head of Projects

  • Oguni Shiro

General Manager

  • Yukio Wada

Chairperson

  • Shuichiro Kimura
  • yoshinori kobayashi

Media Planning Director

  • Satoshi Okada

Foundation Manager

  • noriyoshi minowa

Manager

  • Yasuko Hirano
  • takeshi wada
  • satoshi Sakai

Web Director

  • Naoaki Masuzawa

Chairman

  • Haruka Mera

Chief Creative & Commercial Officer

  • Kazoo Sato

Executive Creative Director

  • Satoshi Chikayama

Head of Art

  • Yuki Tokuno

Designer

  • Takayuki Ogawa
  • Yuta Enoki
  • Hikari Ono

Director of Production

  • Tsutomu Hirakue

Film Director

  • Suzu Ogaki 

Photographer

  • Yuki Morishima

Experiential Producer

  • Hiraku Saito

Advertising Agency

  • TBWA\HAKUHODO

The Restaurant of Mistaken Orders is a restaurant where all the servers have dementia. Because the servers have dementia, there is a possibility that your order might come out mistaken. What you ordered may or may not be what you get served. However, this restaurant puts customers in a frame of mind where a mistaken order can be casually accepted… even appreciated. The restaurant can teach us a valuable lesson on open-minded acceptance and enjoying our differences.