Ugly Gerry
An ugly political process is ripping apart democracy in America. It’s called gerrymandering. It lets those in power redraw voting districts so they stay in power. It takes the voice away from voters. And it makes maps look downright ugly. Ugly Gerry is a font created to keep this problem visible. Every character was made from the shapes of real gerrymandered voting districts. People used the font to tweet messages at their politicians demanding change.
- DirectDirect Response/Digital
- PRLow Budget Campaigns
Country
- United States
Client
- RepresentUs
Production Company
- Leo Burnett Chicago
Global Chief Creative Officer
- Liz Taylor
Chief Creative Officer
- Jordan Doucette
Executive Creative Director
- Mikal Pittman
Design Director
- Alisa Wolfson
Copywriter
- Ben Doessel
Art Director
- James Lee
Creative Technologist
- Kevin McGlone
Creative
- Wendy Robles
Advertising Agency
- Leo Burnett Chicago
Design Agency
- Leo Burnett Chicago
An ugly political process is ripping apart democracy in America. It’s called gerrymandering. It lets those in power redraw voting districts so they stay in power. It takes the voice away from voters. And it makes maps look downright ugly. Ugly Gerry is a font created to keep this problem visible. Every character was made from the shapes of real gerrymandered voting districts. People used the font to tweet messages at their politicians demanding change.