Volkswagen Road Tales
Road Tales are location-based audiobooks that transform ordinary highways into magical tales. To make this happen, Achtung!/Isobar scanned the entire Dutch highway system (5000 kilometres) to identify thousands of objects along Dutch highways. They then worked with several illustrators and award-winning children’s book writers to make the experience feel both innovative and handcrafted. This way, they made sure the app felt more like magic than just a smart tech system: qualitative children's books, rather than just an ad campaign. And that's crucial if you want to grab kids’ undivided attention.
- DigitalCreative Use of Data
- Digital DesignCreative Use of Data
- DigitalBranded Apps & Games
- Radio & AudioCreative Use of Technology
- ExperientialUse of Technology
Country
- Netherlands
Client
- Volkswagen
Production Company
- ACHTUNG! mcgarrybowen
Creative Agency
- ACHTUNG mcgarrybowen!
App Production Company
- Robot Kittens
Production
- Since '88
- Round Trip
Sound Design
- Big Orange
Advertising Agency
- Isobar Amsterdam
Design Agency
- ACHTUNG! mcgarrybowen
Road Tales are location-based audiobooks that transform ordinary highways into magical tales. To make this happen, Achtung!/Isobar scanned the entire Dutch highway system (5000 kilometres) to identify thousands of objects along Dutch highways. They then worked with several illustrators and award-winning children’s book writers to make the experience feel both innovative and handcrafted. This way, they made sure the app felt more like magic than just a smart tech system: qualitative children's books, rather than just an ad campaign. And that's crucial if you want to grab kids’ undivided attention.
Comment from D&AD Community
A strong insight coupled with an insane level of craft in the execution. A beautiful piece of work that used technology to divert kids’ attention away from technology. Sheer brilliance.
— Avril Delaney, Senior Copywriter, Boys + Girls