The Legacy Project
Indian art forms have existed for centuries. But today’s ever-changing world has driven them to the verge of extinction. 100 Pipers created The Legacy Project as a platform for artists to show their dying art to the nation. Canisters became their canvas and a QR code led consumers to a microsite further educating them about it. Wine stores turned into art galleries, making art more accessible to everyone. Workshops were held to pass on these century-old legacies. The project was lauded by the art fraternity and dying arts began trending.
- Packaging DesignLimited Edition
- IllustrationPackaging
Country
- India
Client
- Pernod Ricard
Chief Creative Officer
- Harshad Rajadhyaksha
- Ritu Sharda
- Sonal Dabral
- Sukesh Nayak
- Kainaz Karmakar
Executive Creative Director
- Nitin Srivastava
Group Creative Director
- Jossy Raphael
Creative Director
- Reynold Nalin Anthony
Design Director
- Nitin Srivastava
Designer
- Nitin Srivastava
Copywriter
- Reynold Nalin Anthony
Art Director
- Shashwat Shukla
- Sheehij Kaul
- Ojasvi Mohanty
- Nitin Srivastava
- Harmeet Singh
- Sajeev Manikoth Renjan
Illustrator
- Sanuyar Chitrakar
- D Saikiran
- Susama Chitrakar
- Sanjeev Ranga Reddy
- Durga Bai Vyam
- Shanta Bhuriya
- Jagdish Chitara
Strategic Planning Director
- Ashwani Sinha
Account Director
- Saransh Verma
Head of Production
- Satyajit Basu
Production Manager
- Anand Kumar
Director
- Tanvi Nathyal
- Vikas Maurya
Assistant Director
- Aayush Tuladhar
Editor
- Aryan Dhamecha
Digital Artist
- Prasad Shetty
Curator of Art & Design
- Padmaja Srivastava
Chief Marketing Officer
- Kartik Mohindra
General Manager of Marketing
- Ishwindar Singh
Assistant Brand Manager
- Udaya Rao
Marketing Manager
- Anuja Gulati
Advertising Agency
- Ogilvy Gurgaon
Design Agency
- Ogilvy Gurgaon
Indian art forms have existed for centuries. But today’s ever-changing world has driven them to the verge of extinction. 100 Pipers created The Legacy Project as a platform for artists to show their dying art to the nation. Canisters became their canvas and a QR code led consumers to a microsite further educating them about it. Wine stores turned into art galleries, making art more accessible to everyone. Workshops were held to pass on these century-old legacies. The project was lauded by the art fraternity and dying arts began trending.
