Stella Artois Holidays
Stella Artois might just be the world’s most festive beer. The golden elixir was brewed as a holiday gift for the people of Leuven, Belgium and named after the Christmas star. In 2019, the brand had its sights set on crafting a limited edition release. The brief was simple: design packaging that speaks to Stella Artois’s wintery origins and stays culturally relevant for the entire holiday season. Looking at the white backdrop of Stella Artois cans, Jones Knowles Ritchie saw a pristine blanket of snow. They used this as a canvas to create, together with Tom Haugomat, a classic European ski scene.
- IllustrationPackaging
Country
- United Kingdom
Client
- AB InBev
Creative Director
- James Taylor
- Martin Francis
Global Chief Creative Officer
- Tosh Hall
Executive Creative Director
- Sean Thomas
Marketing Director
- Amy Maw
Design Director
- Laurence Hunnex
Senior Designer
- Sean Lingwood
Designer
- Tom Bains
Copywriter
- Kathryn Hindess
Group Account Director
- Rich Aylen
Account Director
- Julia Bencsik
Visualisation Director
- Jonathan Murphy
Senior Visualiser
- Nick Little
Realisation Designer
- Matthew Webb
Head of Artwork & Production
- Sam Broude
Senior Artworker
- Ged Peake
Production Director
- Stephen Sowden-Mabbott
Illustrator
- Tom Haugomat
Marketing Manager
- Carolyn McKeown
Design Agency
- Jones Knowles Ritchie London
Stella Artois might just be the world’s most festive beer. The golden elixir was brewed as a holiday gift for the people of Leuven, Belgium and named after the Christmas star. In 2019, the brand had its sights set on crafting a limited edition release. The brief was simple: design packaging that speaks to Stella Artois’s wintery origins and stays culturally relevant for the entire holiday season. Looking at the white backdrop of Stella Artois cans, Jones Knowles Ritchie saw a pristine blanket of snow. They used this as a canvas to create, together with Tom Haugomat, a classic European ski scene.
