annual home

D&AD Annual 2020

Indeed Joy Search
share on
  • IllustrationPosters

Country

  • Japan

Client

  • Indeed

Production Company

  • Taiyo Kikaku

Advertising Agency

  • Dentsu Tokyo

Japanese job satisfaction is the lowest in the world. The reason being that people choose jobs not for what they like, but for stability - such as salary, company name, and lifetime employment. To change that, the largest recruitment company in Japan, Indeed, told people that, "if you can make a living on what you love, your life will be more enjoyable." To turn a boring job search into an exciting exploration, Indeed created a new website with more than 600 illustrations of jobs it was recruiting for, so job seekers can enjoy the search.