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D&AD Annual 2020

Total Mess
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  • Press & OutdoorPress Advertising Campaigns

Country

  • Argentina

Client

  • Volkswagen

Production Company

  • DDB Argentina

Chief Creative Officer

  • Facundo Varela
  • Adrian Piattoni

Creative Director

  • Fernando Zagales
  • Juan Mesz

Art Director

  • Matias Irigoytia

Copywriter

  • Nicolas Cortese

Advertising Agency

  • DDB Argentina

Design Agency

  • DDB Argentina

Total Mess shows traffic situations around the world – especially in countries where driving rules are lax. The direction of the road is unclear, and there are cars, bikes, animals and people all together - making it almost impossible to drive. That’s where Volkswagen’s Driver Assistance Features really come in handy.