Pint Block
When it comes to drink driving, young men don't listen to the government. But they will listen to their mates. So, VMLY&R created Pint Block – 60 ways to stop your mate having a pint and getting behind the wheel. That's one Pint Block for every young person killed or seriously injured, each month, in a drink driving accident. Posters, beer mats and bar runners were distributed to pubs, bars, music venues, football and cricket clubs, and gyms. Pint Block gave mates fun, irreverent ways to tackle a tricky situation, proving humour is often the best way to make a serious point.
- Press & OutdoorPoster Advertising Campaigns
Country
- United Kingdom
Client
- Department for Transport
Advertising Agency
- VMLY&R London
Chairman
- Mark Roalfe
Chief Creative Officer
- Laurent Simon
Creative Director
- Gavin McGrath
Creative
- Matt Luke
- Christopher Joyce
- Anuj Shah
- Yama Noorzad
- Paula Hochberg
- Denesh Agnihotri
- George Robb
- Sophie Taylor
- Perle Arteta
Senior Designer
- Dominic Frain
Design Manager
- Grant Gillard
Strategy Director
- Jonathan Ewles
Strategist
- Micha Levy
Business Director
- Rebecca Bright
Account Director
- Ellie Thomson
Event Producer
- Alex Winterbotham
Senior Producer
- Beth Dooley
Illustrator
- Joe Gamble
- Tegan Price
- Ceara Coleman
- Ben Armson
- Alasdair Spencer
- Joey Yu
- Inga Ziemele
- Gaurab Thakali
- Chester Holme
- Molly Fairhurst
Artist Management
- YCN
When it comes to drink driving, young men don't listen to the government. But they will listen to their mates. So, VMLY&R created Pint Block – 60 ways to stop your mate having a pint and getting behind the wheel. That's one Pint Block for every young person killed or seriously injured, each month, in a drink driving accident. Posters, beer mats and bar runners were distributed to pubs, bars, music venues, football and cricket clubs, and gyms. Pint Block gave mates fun, irreverent ways to tackle a tricky situation, proving humour is often the best way to make a serious point.
