BACK2LIFE
BACK2LIFE ‘hacked’ China’s Blood River game platform to teach players how to perform life-saving CPR. When gamers died, they were given the chance to learn CPR and revive their characters. BACK2LIFE taught over three million players how to perform CPR, over the course of a two-week takeover of the game.
- EntertainmentGames
- ExperientialGamification
- DirectDirect Response/Digital
- DigitalIn-Game Advertising
Country
- China
Production Company
- Cheil PengTai
- Cheil Hong Kong
Client
- Samsung
Advertising Agency
- Cheil PengTai
- Cheil Hong Kong
Design Agency
- Cheil Hong Kong
- Cheil PengTai Beijing
Chief Creative Officer
- Paul Chan
Copywriter
- Paul Chan
BACK2LIFE ‘hacked’ China’s Blood River game platform to teach players how to perform life-saving CPR. When gamers died, they were given the chance to learn CPR and revive their characters. BACK2LIFE taught over three million players how to perform CPR, over the course of a two-week takeover of the game.