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D&AD Annual 2020

John Bronco
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  • EntertainmentFiction Film over 30 mins

Country

  • United States

Client

  • Ford Motor Company

Production Company

  • Gifted Youth
  • Imagine Documentaries

Director

  • Jake Szymanski

Producer

  • Marc Gilbar
  • Meredith Kaulfers

Executive Producer

  • Josh Morse
  • Alessandro Uzielli
  • Justin Wilkes
  • Michael Sagol
  • Sara Bernstein
  • Tara Schaeffer

Consultation

  • Ford Motor Company

Imagine Documentaries wanted to make a film about a legendary pitchman who fell from grace, only to return in triumph. Ford wanted to introduce a new audience to the rich history of the iconic Ford Bronco. And so, an incredible partnership was born. John Bronco is a documentary short about the almost true story of the greatest pitch man of all time, with the history of Bronco delivered in a fun and unexpected way. It played in a series of screenings for Bronco fans, and as an official selection at the Tribeca Film Festival.