#GoEqual
Inequality in sports is latent, especially in football. In 2018, Marta Vieira da Silva, considered the greatest name of all time in women's football, received several proposals for sports sponsorship, for values up to 24 times lower than the big stars of men's football. Even though she is the first athlete in history to win the Best Player of the Year award by FIFA six times. Africa created a black boot with no sponsorship and a symbol of equal stamping, so that the best player on the planet could compete for the FIFA Women's World Cup in France, in 2019.
- PRUse of Talent & Influencers
- PRUse of Events & Stunts
Country
- Brazil
Production Company
- Killers
Client
- #GoEqual Movement
Chief Creative Officer
- Sergio Gordilho
Art Director
- Sergio Gordilho
- Chico Medeiros
Client Services
- Carolina Boccia
- Rafael Marques
- Natalia Pacheco
- Vivianne Santos
- Heloisa Pupim
Data Strategy
- Ana Carolina Santos
- Caroline Ferraz
- Keila Silva
- Gustavo Muneratto
Agency Producer
- Carmen Castilho
- Rodrigo Ferrari
- Tais Olhiara
Social Strategist
- Sabrina Teixeira
- Dayana Teixeira
Print Producer
- Carla Lustosa
- Edson Harada
- Fernanda Badan
Photographer
- Rodrigo Pirim
Editor
- Reiner Mentges
- Ernesto Neto
Sound Production
- Satelite Audio
Executive Creative Director
- Matias Menendez
Creative Director
- Rodrigo Marangoni
Copywriter
- Mateus Oliveira
Special Projects Director
- Monique Lopes Lima
Special Projects Manager
- Fernanda Segura
- Juliana Leite
Special Projects Producer
- Julia Newman
- Fernando Alonso
- Isabela Levy
Advertising Agency
- Africa
Inequality in sports is latent, especially in football. In 2018, Marta Vieira da Silva, considered the greatest name of all time in women's football, received several proposals for sports sponsorship, for values up to 24 times lower than the big stars of men's football. Even though she is the first athlete in history to win the Best Player of the Year award by FIFA six times. Africa created a black boot with no sponsorship and a symbol of equal stamping, so that the best player on the planet could compete for the FIFA Women's World Cup in France, in 2019.