Charmin Toilet Paper Takes the Tech World by Storm at CES 2020
Charmin Toilet Paper challenged Saatchi & Saatchi NY to disrupt culture, and to get everyone talking about its mission to help people Enjoy the Go. So Charmin hijacked the world’s biggest tech event: the 2020 Consumer Electronics Show (CES) in Las Vegas. How did toilet paper steal the show from companies like Samsung, Apple and Tesla? By creating RollBot: the world’s first autonomous toilet-paper delivery robot. RollBot was one of the most talked-about gadgets at CES 2020, beating out the latest TVs, phones and flying cars. No one could tell if it was a joke, but they couldn’t stop talking about Charmin.
- PRUse of Events & Stunts
Country
- United States
Production Company
- Unit 9 New York
Client
- Procter & Gamble
Executive Creative Director
- David Corr
- Yifei Chai
Creative Director
- Jon Bellinger
- Stephan Bischof
- Alex Braxton
Group Account Director
- Ceara Duffy
Account Director
- Kaitlyn Nolan
Producer
- Mindy Lubert
- Manini Gupta
Designer
- Charlie Morgan
- Victor Roman
Strategist
- Rachel Yeomans
Senior Vice President
- Danielle Dunne
Vice President
- Sarah Sanders
Account Supervisor
- Kaitlyn Braun
Marketing Director
- Rob Reinerman
- Janette Yauch
Brand Manager
- Kate Oglesbee
- Christina Cullis
Product Designer
- Yu-Chang Chou
Creative Agency
- Saatchi & Saatchi NY - PG One
PR Agency
- MSL
Brand
- Procter & Gamble - Charmin
Advertising Agency
- Saatchi & Saatchi New York
Charmin Toilet Paper challenged Saatchi & Saatchi NY to disrupt culture, and to get everyone talking about its mission to help people Enjoy the Go. So Charmin hijacked the world’s biggest tech event: the 2020 Consumer Electronics Show (CES) in Las Vegas. How did toilet paper steal the show from companies like Samsung, Apple and Tesla? By creating RollBot: the world’s first autonomous toilet-paper delivery robot. RollBot was one of the most talked-about gadgets at CES 2020, beating out the latest TVs, phones and flying cars. No one could tell if it was a joke, but they couldn’t stop talking about Charmin.