Unscripted
From the embers of the most remarkable Champions League season ever, a truth emerged. You just can’t write this stuff. So Wunderman Thompson brought together the biggest brains in data - Google Cloud, Opta and Squawka - to do the unthinkable. Use big data and artificial intelligence to script the entire 19/20 season, before a ball had even been kicked. The result? A 60-page dossier that ignited a global debate like nothing the football community had ever seen.
- PRUse of Digital & Social Media
Country
- United Kingdom
Client
- BT Sport
Chief Creative Officer
- Steve Aldridge
Creative Director
- Richard Morgan
- Christopher Mckee
Designer
- Colin Smith
Chief Client Officer
- Matt Steward
Managing Partner
- Andy Lane
Head of Strategy
- Marcus Reynolds
Business Director
- Joe McGlynn
- Phil Watson
Senior Account Manager
- Natalie Wilson
Producer
- Greg Nicholls
- Sara Blackett
Project Manager
- Cathy Mears
- Steve Hedge
Advertising Agency
- Wunderman Thompson London
From the embers of the most remarkable Champions League season ever, a truth emerged. You just can’t write this stuff. So Wunderman Thompson brought together the biggest brains in data - Google Cloud, Opta and Squawka - to do the unthinkable. Use big data and artificial intelligence to script the entire 19/20 season, before a ball had even been kicked. The result? A 60-page dossier that ignited a global debate like nothing the football community had ever seen.