WILD LIFE - BEAR
A carabiner is a specialised type of metal loop, with a spring-loaded gate used to quickly and reversibly connect components, and widely used in rope-intensive activities such as climbing and outdoor activities. LOTUS:H wanted to communicate the strongest carabiner from Consina using inspiration from wildlife’s iconic predators and their prey. The challenge was creating the shape of these animals using real carabiners and real rope, to show the strength of Consina’s carabiners.
- Press & OutdoorFree Format Poster Advertising
Country
- Indonesia
Client
- Consina Segara Alam
Production Company
- Illusion CGI Bangkok
Chief Creative Officer
- Woon Hoh Siew
Executive Creative Director
- Dino Mojica
Creative Director
- Ramdhan Hidayat
Creative Copywriter
- Dennan Ahmad
Art Director
- Dimas Arfiyanto
Account Director
- Ivan Christyanto
Senior Account Manager
- Rizky Yuliansyah
Account Manager
- Uun Sutini
Producer
- Suryo Guritno
Senior Strategic Planner
- Wimala Djafar
Advertising Agency
- LOTUS:H
A carabiner is a specialised type of metal loop, with a spring-loaded gate used to quickly and reversibly connect components, and widely used in rope-intensive activities such as climbing and outdoor activities. LOTUS:H wanted to communicate the strongest carabiner from Consina using inspiration from wildlife’s iconic predators and their prey. The challenge was creating the shape of these animals using real carabiners and real rope, to show the strength of Consina’s carabiners.
