The Parisian Rendez-Vous
Located in a small street near the big department stores, Le Drugstore Parisien struggles to get people’s attention, and potential customers don’t usually venture away from Paris’s grand boulevards. The brief: to generate in-store foot traffic with a very limited budget. Parisians had become crazy about scooters. One night, Wunderman Thompson Paris ‘borrowed’ all the self-service scooters of the area and parked them in front of Le Drugstore Parisien, so people who were searching for their scooter automatically found the boutique - which became the most geocalised place in town.
- DirectDirect Acquisition & Retention
- DigitalUse of Trends & Tactical Marketing
Country
- France
Client
- Le Drugstore Parisien
Production Company
- 2h56
Chief Executive Officer
- Vincent Druguet
Executive Creative Director
- Thomas Derouault
Managing Director
- Florent Depoisier
Head of Strategy
- Virgile Brodziak
Creative Director
- Adrien Mancel
- Paul-Emile Raymond
Art Director
- Florian Amoneau
- Gaël Caron
- Paul-Emile Raymond
Copywriter
- Thomas Blanc
- Adrien Mancel
- Benoit Salles
Project Manager
- Solenn Laurent
Senior Project Manager
- Etienne Pernet
Motion Designer
- Thomas Mouilley
Strategic Planner
- Audrey Rouzies
Editing
- Agathe Soula
Head of Production
- Raphaël Fruchard
Producer
- Martin Sumeire
Advertising Agency
- Wunderman Thompson Paris
Located in a small street near the big department stores, Le Drugstore Parisien struggles to get people’s attention, and potential customers don’t usually venture away from Paris’s grand boulevards. The brief: to generate in-store foot traffic with a very limited budget. Parisians had become crazy about scooters. One night, Wunderman Thompson Paris ‘borrowed’ all the self-service scooters of the area and parked them in front of Le Drugstore Parisien, so people who were searching for their scooter automatically found the boutique - which became the most geocalised place in town.