PURINA – Street Vet
Purina Street-Vet is the first digital billboard to transform a dog’s natural urge into a health check. Releasing pheromones, a natural call-to-action, the billboards invited dogs to pee on them. The urine was sent to a sterile environment and analysed. If signs of disease were detected, Purina Street-Vet suggested an appropriate Purina ProPlan product and encouraged owners to download the results for their vet. Dogs just had to listen to their urges and let the billboards do their thing. Thanks to Purina Street-Vet, monitoring dogs health is as easy as a walk in the park.
- Press & OutdoorInteractive Sites Poster Advertising
- DirectDirect Response/Ambient
- MediaUse of Press & Outdoor
- DirectDirect Innovation
- ExperientialOut-of-Home
Country
- France
Client
- Nestlé PURINA
Production Company
- Eddy
Advertising Agency
- McCann Paris
Purina Street-Vet is the first digital billboard to transform a dog’s natural urge into a health check. Releasing pheromones, a natural call-to-action, the billboards invited dogs to pee on them. The urine was sent to a sterile environment and analysed. If signs of disease were detected, Purina Street-Vet suggested an appropriate Purina ProPlan product and encouraged owners to download the results for their vet. Dogs just had to listen to their urges and let the billboards do their thing. Thanks to Purina Street-Vet, monitoring dogs health is as easy as a walk in the park.