Toy Rescue
Every year, two billion toys worldwide are thrown away because they are not repairable. All because toy manufacturers don’t make spare parts available to the general public. To avoid this ecological disaster, Dagoma created spare parts and put them online in the form of 3D printable files on Toy-Rescue.com. After one week, over 1,200 toys were repaired and the campaign generated more than 426 million views. Dagoma was contacted by some of the largest toy companies - Disney, King Jouets and PicWicToys - to ensure their toys are repairable in-store and via Toy Rescue.
- MediaUse of Digital
- ExperientialCommunity Experience
- DirectDirect Acquisition & Retention
- Digital DesignNew Service Design & Activation
- DigitalCampaign Websites
- Design TransformationDigital Transformation
- Product DesignSustainable
Country
- France
Client
- Dagoma
Production Company
- DAN Paris
Creative Agency
- TBWA\Paris
Digital Agency
- DAN Paris
Film Production Company
- TBWA\Else
Chief Creative Officer
- Benjamin Marchal
- Faustin Claverie
Creative
- Swann Richard
- François Claux
Motion Designer
- Nicolas Duval
Assistant Art Director
- Pauline Huet
3D Lead Artist
- Younes Chekouh
3D Designer
- Clément Choblet
- David Locard
Producer
- Léa Gosselin
Music Creative Director
- Thomas Jacquet
Music Producer
- Fabrice Pouvreau
Composer
- Baptiste Thiry
Senior Digital Art Director
- Nicolas Barrès
Digital Production Director
- Guilhem Vacher
Digital Project Manager
- Juliette Gonzales
Digital Art Director
- Kimberley Aubert
Developer
- Wael Abou Dahr
- Romain Sommerard
- Aurelien Gibaud
- Sidney Bourgallé
- Kamal Zitouni
Founding Partner
- Gauthier Vignon
- Matthieu Regnier
Communication Manager
- Florent Vanhove
Account Director
- Mattheo Pressmar
Production Assistant
- Lucile Waechter
Camera Operator
- Coraline Benetti
Advertising Agency
- TBWA\Paris
Design Agency
- TBWA\Else
Every year, two billion toys worldwide are thrown away because they are not repairable. All because toy manufacturers don’t make spare parts available to the general public. To avoid this ecological disaster, Dagoma created spare parts and put them online in the form of 3D printable files on Toy-Rescue.com. After one week, over 1,200 toys were repaired and the campaign generated more than 426 million views. Dagoma was contacted by some of the largest toy companies - Disney, King Jouets and PicWicToys - to ensure their toys are repairable in-store and via Toy Rescue.