Extra Reminder
Extra Reminder launched in partnership with petrol and retail giant BP. It acts as a cash register integration that is programmed to play a special sound when the cashier scans food or drink that might make your mouth feel anything less than fresh. Newspapers and bread were fine, but anyone who bought items like tuna sandwiches, coffee or cigarettes caused the Extra Reminder to go off. An interactive index was created with over 200 food and drink items that were programmed to interface directly with an individual store’s cash register system to trigger the alert when scanned.
- DirectDirect Response/Ambient
Country
- Australia
Client
- Wrigley's Extra
Chief Creative Officer
- Ben Coulson
Creative Director
- Brendan Willenberg
Senior Art Director
- Rowan Foxcroft
Head of Creative Technology
- Brendan Forster
Senior Developer
- Ivan So
- Jay Young
Interactive Producer
- Claire Bisset
Editor
- Alex Guterres
Online Editor
- Jess Morgan
Sound Engineer
- Robbie Balatincz
Copywriter
- Salah Ben-Brahim
Director
- Robin Sung
Senior Account Director
- AJ Coyne
Account Manager
- Hanna Huegen
Advertising Agency
- Clemenger BBDO Sydney
Extra Reminder launched in partnership with petrol and retail giant BP. It acts as a cash register integration that is programmed to play a special sound when the cashier scans food or drink that might make your mouth feel anything less than fresh. Newspapers and bread were fine, but anyone who bought items like tuna sandwiches, coffee or cigarettes caused the Extra Reminder to go off. An interactive index was created with over 200 food and drink items that were programmed to interface directly with an individual store’s cash register system to trigger the alert when scanned.