The Non-Issue
The Non-Issue was a media-first: the coming together of two fashion and beauty titans to produce an unprecedented brand takeover of British Vogue, dedicated to and made by women over 50. It was a celebration of older women, in the medium where they feel least visible, and a manifestation of L’Oréal Paris’s commitment to women’s worth at every age. Reinventing what editorial content could achieve, it received more coverage than Vogue’s most successful September issue starring Rihanna (31) and threw gender-based ageism into the spotlight, inspiring worldwide coverage.
- DirectDirect Response/Press & Poster
Country
- France
Production Company
- Craft/McCann
- Facebook France
Client
- L’Oréal
Publisher
- Condé Nast International
Executive Creative Director
- Rob Brown
- Riccardo Fregoso
- Julien Calot
Creative Director
- Regan Warner
Beauty Team President
- Charlotte Franceries
Global Account Director Beauty Team
- Muriel Lapeyre
Head of Social Media
- Pierre-Jean Bernard
Global Planning Director Beauty Team
- Clement Fiorda
Global Executive Creative Director
- Adrian Botan
Chief Strategy Officer
- Harjot Singh
Chief Creative Officer
- Rob Doubal
- Laurence Thomson
Integrated Creative Director
- Chad Warner
Planning Partner
- Rose Van Orden
Junior Planner
- Joy Molan
Managing Partner
- Alison Webber
Senior Account Manager
- Beth Kojder
Project Director
- Louise Hawthornthwaite
Chief Production Officer
- Sergio Lopez
Producer
- Serena Moll
Editor
- Matt Dollings
- Sabina Dallu
- Ben Twiston Davies
Art Director Beauty Team
- Adrien Simmonet
Copywriter Beauty Team
- Gina Whisky
EVP Global Business Lead
- Lisa Conway
Creative Excellence Manager Europe
- Carmen Bistrian
Advertising Agency
- McCann Paris
- McCann London
The Non-Issue was a media-first: the coming together of two fashion and beauty titans to produce an unprecedented brand takeover of British Vogue, dedicated to and made by women over 50. It was a celebration of older women, in the medium where they feel least visible, and a manifestation of L’Oréal Paris’s commitment to women’s worth at every age. Reinventing what editorial content could achieve, it received more coverage than Vogue’s most successful September issue starring Rihanna (31) and threw gender-based ageism into the spotlight, inspiring worldwide coverage.