addresspollution.org
10,000 Londoners die prematurely every year due to toxic air. But this is an invisible killer. Unseen, ignored, and all the more deadly as a result. AMVBBDO and Central Office for Public Health made Londoners care, by linking air pollution to something they do care about - property prices. addresspollution.org gives everyone in London an Air Quality Report for their address, showing its health and financial costs. Shocked homeowners could then demand action at a local and national level. The service launched with a multi-channel guerrilla campaign targeting the property industry.
- DigitalCreative Use of Data
- Graphic DesignIntegrated Graphics
- Graphic DesignData Visualisation
- DigitalIntegrated Digital Campaigns
- IntegratedEarned Media/Small Business (under 50 employees)
- ImpactInitiative/Not for Profits
- Digital DesignNew Service Design & Activation
- Digital DesignCreative Use of Data
Country
- United Kingdom
Client
- Humphrey Milles
- Central Office for Public Interest
Production Company
- Gorilla Gorilla Films
- OB Management
- HYD
- The Mill
- Untold Studios
Designer
- Mario Kerkstra
Executive Producer
- Anita Sasdy
Account Handler
- Anna Holloway
- Rachel Dymond
- Tessa Brisbane
Strategic Planner
- Talitha Turbin
Data Analyst
- Seth Shenbanjo
Digital Producer
- Shail Mehta
Photographer
- Harriet Phillips
PR
- One Green Bean
Digital Production
- HYD
Chief Creative Director
- Alex Grieve
Executive Creative Director
- Nicholas Hulley
- Nadja Lossgott
Creative Director
- Jim Hilson
- Toby Allen
Art Director
- Scott Kelly
Copywriter
- Ben Polkinghorne
Typographer
- Mario Kerkstra
Advertising Agency
- AMVBBDO London
Design Agency
- AMVBBDO
10,000 Londoners die prematurely every year due to toxic air. But this is an invisible killer. Unseen, ignored, and all the more deadly as a result. AMVBBDO and Central Office for Public Health made Londoners care, by linking air pollution to something they do care about - property prices. addresspollution.org gives everyone in London an Air Quality Report for their address, showing its health and financial costs. Shocked homeowners could then demand action at a local and national level. The service launched with a multi-channel guerrilla campaign targeting the property industry.