Canvas
The challenge was to introduce and inspire the use of the new visual format within Spotify's App, Canvas. FIG created Canvas Records, a record store re-imagined, featuring 100+ fabricated records sleeves that showcased the best Canvases from cutting-edge artists. By creating these interactive, custom-designed sleeves with expanded graphic visuals and a seamless screen to play the track’s visual loop, attendees understood the power of the new format; browsing through engaging visuals led to discovering new music. Attendees scanned their favorite sleeves' code and instantly got the song on their phone.
- Digital DesignImmersive Experiences
- Graphic DesignMoving Image
Country
- United States
Client
- Spotify
Production Company
- Mill Experience
Product Marketing Creator
- Sam Yeh
Head of Creator Product Marketing
- Sam Duboff
Music Marketing Manager Experiential
- Thomas Greubel
Founder
- Mark Figliulo
Chief Creative Officer Partner
- Scott Vitrone
Chief Content Officer Partner
- Robert Valdes
CEO Partner
- Judith Carr-Rodriguez
CSO Partner
- Caroline Krediet
Strategy Lead
- Anibal Casso
Creative Director
- Evan Schultz
- Aline Ridolfi
- Spencer LaVallee
Design Director
- Max Friedman
Executive Producer
- Jill Landaker Grunes
- Desi Gonzalez
Associate Producer
- Jennifer Hart
FIG Studios Producer
- Jessica Rosen
Director of Integrated Business Affairs
- Sara Jagielski
Business Affairs Manager
- Noel Wilcox
Executive Director of Client Service
- Finnian O’Neill
Group Account Director
- Kristin Postill
Account Supervisor
- Maxie Etess
Group Project Manager
- Dee Dee Swartz
Executive Creative Director
- Rama Allen
Lead Producer
- Paula Ceballos
Creative Technologist
- Fabio Piparo
Designer
- Clemens der Exter
- Zac Sutton
Advertising Agency
- FIG
The challenge was to introduce and inspire the use of the new visual format within Spotify's App, Canvas. FIG created Canvas Records, a record store re-imagined, featuring 100+ fabricated records sleeves that showcased the best Canvases from cutting-edge artists. By creating these interactive, custom-designed sleeves with expanded graphic visuals and a seamless screen to play the track’s visual loop, attendees understood the power of the new format; browsing through engaging visuals led to discovering new music. Attendees scanned their favorite sleeves' code and instantly got the song on their phone.