The Frontier Within
Most of the world practices wellness from the outside in. But health innovator Thorne wanted to remind people that real wellness begins not at the surface, but within. So, with an immersive installation entitled The Frontier Within, it took people on a journey inward, to the next frontier of health innovation: their own body. The experience uses multiple biometric sensors to capture people’s real-time brain, heart and respiratory data, and turn it into a living, breathing interactive portrait of their own body. The final portrait could then be shared as a digital inner selfie.
- Digital DesignImmersive Experiences
Country
- United States
Client
- Thorne
Production Company
- Active Theory
- Marshmallow Laser Feast
- Second Child
Creative Chairman
- David Droga
Global Chief Creative Officer
- Neil Heymann
Executive Creative Director
- Juliana Cobb
Creative Director
- Victor Monclus Gonzalez
- Henry Kember
Copywriter
- Daniel Litzow
Art Director
- Belen Marquez
- Astrid Andujar
Creative Technologist
- Ethan Anderson
- Brian Moore
User Experience Designer
- Craig Wong
Designer
- Dan Pulito
- Nate Moore
Chief Creation Officer
- Sally-Ann Dale
Director Film Production
- Jesse Brihn
Producer
- Isabella Lebowitz
- Alyssa Cashman
- Aaron Matys
Chief Strategy Officer
- Jonny Bauer
Strategic Director
- Ben Brown
Data Strategist
- Kaveri Gautam
Head of Communications Strategy
- Colleen Leddy
Group Communications Strategy Director
- Dean Challis
- Samantha Deevy
Communications Strategy Director
- Courtney Bernstein
- Samantha Sutantio
Communications Strategist
- Kathryn Rhyne
Senior Data Strategist
- Anthony Khaykin
- Tradd Salvo
- Christina Fieni
Group Account Director
- Alex Woods
Account Director
- Liz Federico
Account Manager
- Jeff Winsper
- Andrew Mullen
Interactive Production Compamy
- Active Theory
Music & Sound Design
- Plan8
Advertising Agency
- Droga5 New York
Most of the world practices wellness from the outside in. But health innovator Thorne wanted to remind people that real wellness begins not at the surface, but within. So, with an immersive installation entitled The Frontier Within, it took people on a journey inward, to the next frontier of health innovation: their own body. The experience uses multiple biometric sensors to capture people’s real-time brain, heart and respiratory data, and turn it into a living, breathing interactive portrait of their own body. The final portrait could then be shared as a digital inner selfie.
Comment from D&AD Community
The Frontier Within is one of the few that does offline to online relatively completely. In fact, the online experience has the same immersive effect, and you will experience it repeatedly. Although the execution of art is not unique, its user experience is very good and smooth. The personalised part also facilitates its social sharing. This should be a comparative experimental work, which somewhat reduced its influence. We have discussed it many times, and we have both positive and negative opinions. The linking experience of its URL is smooth, but this is a part that many immersive experiences ignore.
— Akae Wang, Executive Creative Director, Tencent