Astronomical Sales
On Dec 26, at 6:30 am, Mastercard held a unique sale - tied directly to an eclipse that hadn’t been seen in the region for 172 years. This made it an ideal opportunity to capitalise on what would essentially be Mastercard’s logo in the sky. When the eclipse started, so did the sale on the region’s biggest online retailer, noon.com. And as the sun diminished, so did the prices, reaching discounts of 97%, and returning gradually to full price. For those who purchased at the exact moment the eclipse formed the Mastercard logo, priceless prizes were awarded.
- DirectDirect Acquisition & Retention
Country
- United Arab Emirates
Client
- Mastercard
Production Company
- Nudge Media
Executive Creative Director
- Oliver Robinson
- Fouad Abdel Malak
Art Director
- Eduardo Cesar
Senior Art Director
- Paulo Engler
Senior Copywriter
- Nerine Gardiner
Copywriter
- Daniel Osorio
Business Director
- Tarek Ali Ahmed
Account Director
- Raghda Elmaghrabi
Account Manager
- Razan Jalloul
Head of Strategy
- Tahaab Rais
Producer
- Cynthia Chabu
Media Agency
- Carat MENA
Advertising Agency
- FP7 McCann Dubai
On Dec 26, at 6:30 am, Mastercard held a unique sale - tied directly to an eclipse that hadn’t been seen in the region for 172 years. This made it an ideal opportunity to capitalise on what would essentially be Mastercard’s logo in the sky. When the eclipse started, so did the sale on the region’s biggest online retailer, noon.com. And as the sun diminished, so did the prices, reaching discounts of 97%, and returning gradually to full price. For those who purchased at the exact moment the eclipse formed the Mastercard logo, priceless prizes were awarded.