Stevenage
If a brand wants to sponsor the best football players, they have to pay millions. But Burger King found a way to endorse them without paying them a single penny. It sponsored a team at the bottom of English football’s 4th division: Stevenage. BK knew that if its logo was on their shirt, it was going to appear in FIFA 20. The brand then launched the #StevenageChallenge, inviting gamers to play with Stevenage and sharing UGC of the likes of Messi and Neymar wearing the BK logo, for BK rewards in return. It turned a small team in real life into the biggest team online.
- ExperientialGamification
- DirectDirect Response/Digital
- DigitalIn-Game Advertising
Country
- Spain
Client
- Burger King
Global Chief Creative Officer
- Pancho Cassis
Chief Operating Officer
- Sylvia Panico
Executive Creative Director
- Saulo Rocha
- Andre Toledo
Group Creative Director
- Jean Zamprogno
- Fernando Pellizzaro
Creative Director
- Fred Bosch
Copywriter
- Jared Schermer
- Luis Giraldo
- Alex Allen
Art Director
- Andy Tamayo
- Felipe Antonioli
Head of Social
- Alex Sanchez
Director of Strategy
- Jon Carlaw
Planner
- Stephanie Salvador
Junior Planner
- Vanessa Amaral
Group Account Director
- Stefane Rosa
Management Supervisor
- Jenny Gobel
Head of Global Production
- Veronica Beach
Producer
- Marina Rodrigues
Senior Business Affairs Manager
- Barbara Karalis
Production Company
- Landia
Music & Sound Company
- Twenty Below Music
Audio Mixer
- Heard City
Music Production
- Jamute
PR
- ABMC
Media Placement
- Horizon Media & Scout
Social Media
- MullenLowe
Digital Studio
- Unicorns & Unicorns
Animation
- Mr. Klauss
Advertising Agency
- DAVID Miami
- DAVID Madrid
If a brand wants to sponsor the best football players, they have to pay millions. But Burger King found a way to endorse them without paying them a single penny. It sponsored a team at the bottom of English football’s 4th division: Stevenage. BK knew that if its logo was on their shirt, it was going to appear in FIFA 20. The brand then launched the #StevenageChallenge, inviting gamers to play with Stevenage and sharing UGC of the likes of Messi and Neymar wearing the BK logo, for BK rewards in return. It turned a small team in real life into the biggest team online.