Address Point – Pointing a Way Back Home
As Ireland faced the peak of its homeless crisis in 2019, An Post, Ireland’s national postal service, felt the urge to act. The irony of homelessness is that to get help you need an address. Without it, access to health, education, housing and employment are impossible to obtain. An Post sought to find a way to fix this systematic issue and return the power of direct mail to this audience. An Post created Address Point, a free nationwide service that provides a fixed address to those without a fixed home. Address Point has been adopted by over 50% of the adult homeless population.
- DirectDirect Product & Service
Country
- Ireland
Client
- An Post
Production Company
- JWT Folk
CEO
- Abi Moran
Managing Director
- Enda Kelly
Creative Partner
- Karl Waters
Creative Director
- Keith Lawler
Creative Technologist
- Ed Leamy
Strategic Planning Director
- Eimear Fitzmaurice
Account Director
- Simon Killeen
Producer
- Eric Brindley
Senior Creative
- Donal O'Higgins
Advertising Agency
- JWT Folk
Design Agency
- JWT Folk
As Ireland faced the peak of its homeless crisis in 2019, An Post, Ireland’s national postal service, felt the urge to act. The irony of homelessness is that to get help you need an address. Without it, access to health, education, housing and employment are impossible to obtain. An Post sought to find a way to fix this systematic issue and return the power of direct mail to this audience. An Post created Address Point, a free nationwide service that provides a fixed address to those without a fixed home. Address Point has been adopted by over 50% of the adult homeless population.