Lovers, Don't Spread the Hate
What do Marmite haters loathe more than Marmite on their toast? Marmite in their butter, jam and marmalade. So adam&eveDDB created a print campaign encouraging Marmite lovers not to dip their Marmite-covered knife into the other spreads at the breakfast table. Print and billboard ads highlighted the disturbing reality of Marmite cross-contamination. The goal: to ensure Marmite lovers and haters can happily co-exist under the same roof.
- Press & OutdoorPoster Advertising Campaigns
- DirectDirect Response/Press & Poster
Country
- United Kingdom
Client
- Unilever
Creative Agency
- adam&eveDDB
Group Executive Creative Director
- Ben Tollett
Chief Creative Officer
- Richard Brim
Creative
- Simon Vicars
- Andre Sallowicz
Agency Producer
- Daniel Moorey
Planner
- Will Grundy
Business Director
- Tom White
- Chris Jackson
Account Director
- Oliver Lester
Account Manager
- Holly Fletcher
Designer
- Paul Knowles
- Carl Warren
Producer
- Rose Mullings
- Kim Marshall
Design
- King Henry
Media Agency
- Mindshare
Photography Agency
- Wyatt Clarke Jones
Photographer
- Jason Hindley
Retoucher
- Gemma Lawton
Media Planner
- Thomas Whiffen
- Cecilia Swindell
Advertising Agency
- adam&eveDDB
What do Marmite haters loathe more than Marmite on their toast? Marmite in their butter, jam and marmalade. So adam&eveDDB created a print campaign encouraging Marmite lovers not to dip their Marmite-covered knife into the other spreads at the breakfast table. Print and billboard ads highlighted the disturbing reality of Marmite cross-contamination. The goal: to ensure Marmite lovers and haters can happily co-exist under the same roof.
