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D&AD Annual 2020

Please Arrest Me
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  • EntertainmentNon-Fiction Film 5-30 mins
  • PRPublic Affairs Campaign
  • PRIn-Market Campaign
  • ImpactAdvertising/Not for Profits

Country

  • Singapore

Client

  • RIT Foundation

Creative

  • Eugene Cheong

Chief Creative Officer

  • Melvyn Lim
  • Nicolas Courant

Management Director

  • Chris Riley

Creative Director

  • Guilherme Camargos

Associate Creative Director

  • Aritra Dutta
  • Jonathan Ollivier
  • Vinicius Cunha
  • Alessandro Agnellini

Art Director

  • Kevin Wijaya

Copywriter

  • Winona Wee
  • Amanda Devarajan

Executive Producer

  • Bijal Sunil Majithia
  • Alvin Chin

Director

  • Xavier Mairesse

Actor

  • Sameer Lukka

Director of Photography

  • Sai Gunuranjan

Editor

  • Nicolas Koon Lim
  • Jaspreet Ranjan
  • Lorenzo Colugnati

Music Director

  • Sacha Chaban

Producer

  • Rahul Dhir
  • Tarun Jain
  • Anirudh Dhanak

Researcher

  • Ritu Bhardwaj

Broadcast Producer

  • Abdul Rahim

Advertising Agency

  • Ogilvy Singapore

In India, rape inside a marriage is not a crime. To fight the law, RIT Foundation needed to raise awareness. So it got an activist to turn himself into the police, pretending he raped his wife. Within minutes, he was freed. RIT Foundation captured the whole process – from him interviewing lawyers, victims, and women on the street, to him going into the police station with hidden cameras and the authorities saying that raping your wife is not a crime. The film was launched online to fierce reactions from both camps, with influencers uploading our videos on their channels to support us.