Meaningful Steps: Parks
Kiwi Shoe Care is one of the biggest shoe care brands in the world, and all of its communication celebrates singularity by encouraging people to stand up for what they believe. Kiwi wanted to celebrate the meaningful steps that changed the course of history and that have inspired people around the world. From activist Rosa Park, Kathrine Switzer, John Muir, to the first LGBTQ politician Harvey Milk, Kiwi Shoe Care celebrated and showed the impact with a visually impactful photography technique.
- Press & OutdoorExisting Sites Poster Advertising
Country
- United States
Client
- SC Johnson
Production Company
- Ogilvy Chicago
Advertising Agency
- Ogilvy Chicago
Design Agency
- Ogilvy Chicago
Kiwi Shoe Care is one of the biggest shoe care brands in the world, and all of its communication celebrates singularity by encouraging people to stand up for what they believe. Kiwi wanted to celebrate the meaningful steps that changed the course of history and that have inspired people around the world. From activist Rosa Park, Kathrine Switzer, John Muir, to the first LGBTQ politician Harvey Milk, Kiwi Shoe Care celebrated and showed the impact with a visually impactful photography technique.
