Apple ASMR
Apple is the most-subscribed brand channel on YouTube. It needed to continue to grow the channel and create something that would appeal to a broader (non-subscriber) audience and showcase the amazing capabilities of the iPhone.
- EntertainmentAudio
Country
- United States
Client
- Apple
Advertising Agency
- TBWA\Media Arts Lab Los Angeles
Global Chief Creative Officer
- Brent Anderson
Executive Director of Content Production
- Brian O'Rourke
Group Creative Director
- JD Jurentkuff
Creative Director
- Dafna Garber
Freelance Creative Director
- Ryan Lee
Associate Creative Director
- Rubben Beddeleem
Senior Art Director
- Arvid Harnqvist
Senior Copywriter
- Amar Marwaha
Copywriter
- Benjamin Hinamanu
Art Director
- Joni Furstenborg
- Tyler Hicks
Senior Digital Content Strategist
- Janni Widerholm
Executive Producer
- Randall Pomeroy
Executive Director of Digital Technology
- Beth Keamy
Apple is the most-subscribed brand channel on YouTube. It needed to continue to grow the channel and create something that would appeal to a broader (non-subscriber) audience and showcase the amazing capabilities of the iPhone.