Pleasure Icon 2: Brendan Monroe
Pleasure and the fine arts are at the heart of Magnum. This year, the brand collaborated with Brendan Monroe to create a series of handcrafted works of art. The illustrations inspire moments of pleasure where the iconic Magnum ice cream shape combines perfectly with the striking black and white images. It breaks all the category codes and puts the brand in an enviable place where art, culture and pleasure meet.
- Press & OutdoorPoster Advertising Campaigns
Country
- Spain
Production Company
- High Rise Murals
- Kinetic Active
- OOH
Client
- Unilever
Chief Creative Director
- Chacho Puebla
Executive Creative Director
- Tomás Ostiglia
Creative Director
- Saulo Rocha
- André Toledo
Art Coordinator
- Fabio Brigido
Interactive Director
- Fred Bosch
Copywriter
- Luis Giraldo
Art Director
- Felipe Antonioli
- Camilo Jiménez
Account & Business Director
- Tom Elliston
Account Supervisor
- Oscar Fernández-Baca
Production Director
- Felipe Calviño
Producer
- Diego Baltazar
Illustration
- Brendan Monroe
Global Brand Vice President
- Julien Barraux
Global Brand Director
- Ben Curtis
Advertising Agency
- LOLA MullenLowe
Design Agency
- Brendan Monroe
Pleasure and the fine arts are at the heart of Magnum. This year, the brand collaborated with Brendan Monroe to create a series of handcrafted works of art. The illustrations inspire moments of pleasure where the iconic Magnum ice cream shape combines perfectly with the striking black and white images. It breaks all the category codes and puts the brand in an enviable place where art, culture and pleasure meet.
