The Sunday Times Rich List
"The Sunday Times Rich List is Britain’s annual opportunity to have a nose into the finances of its 1,000 wealthiest people, but compiling the 56-page magazine is also a rigorous journalistic exercise. Every Penny Counted playfully reflected this tension by turning well-known faces such as Anthony Joshua, JK Rowling, The Queen and Brian May from Queen upside down to shake out their pocket change – to make sure every last penny was included in the rankings. The campaign delivered more than double its target for digital subscriptions and over-delivered on its site traffic target by 33%"
- Press & OutdoorPress Advertising Campaigns
- Press & OutdoorSingle Press Adverts
Country
- United Kingdom
Client
- The Times
Creative Director
- Rob Welch
Art Director
- Rob Pritchard Jones
- Rob Welch
- Paul Alderman
- Sam Mellis
Account Director
- Deborah Kerr
Head of Art Buying
- Emma Modler
Typographer
- Kate Scally
Head of Art
- Matt Hunt
Advertising Agency
- Pulse Creative London
Account Manager
- Maria Dang
Copywriter
- Rob Welch
- Sam Mellis
- Rob Pritchard Jones
Post Production
- Smoke and Mirrors
Photographer
- Andy Green
Executive Creative Director
- Robin Garton
- Rob Welch
Photography Agency
- Morgan Lockyer Photographers Agents
"The Sunday Times Rich List is Britain’s annual opportunity to have a nose into the finances of its 1,000 wealthiest people, but compiling the 56-page magazine is also a rigorous journalistic exercise. Every Penny Counted playfully reflected this tension by turning well-known faces such as Anthony Joshua, JK Rowling, The Queen and Brian May from Queen upside down to shake out their pocket change – to make sure every last penny was included in the rankings. The campaign delivered more than double its target for digital subscriptions and over-delivered on its site traffic target by 33%"
