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D&AD Annual 2020

Dalí Lives
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  • ExperientialUse of Technology

Country

  • United States

Client

  • The Dalí (Salvador Dalí Museum)

Production Company

  • Goodby Silverstein & Partners

Fabrication

  • Thinking Box

Co-Chairman

  • Jeff Goodby

Creative Director

  • Roger Baran

Technical Director

  • Nathan Shipley

Copywriter

  • Otto Pajunk

Art Director

  • Ricardo Matos

Co-Director of Production

  • Margaret Brett-Kearns

Producer

  • Severin Sauliere

Digital Executive Producer

  • Tena Goy

Director of Creative Technology

  • Troy Lumpkin

Creative Technologist

  • August Bjornberg
  • Shan Jin

Junior Creative Technologist

  • Matt Chiang

Line Producer

  • Amanda Steigerwald

Director of Photography

  • Michael Miller

2nd Camera Operator

  • Emilio Diaz

1st Assistant Director

  • Andrew Butte

Executive Producer

  • Luke Dillon

Editor

  • Steven Castro

Sound Design

  • Dave Baker
  • David Michel-Ruddy

Motion Graphics Designer

  • Zachary Seidner

Compositing - VFX

  • Anthony Enos

Account Manager

  • Casey O'Brien

Assistant Account Manager

  • Casey Cooney

Director of Communications

  • Meredith Vellines

Creative

  • Sam Luchini

Advertising Agency

  • Goodby Silverstein & Partners

Dalí Lives uses an artificial intelligence technique called deepfake to bring back the master of surrealism on the 30th anniversary of his death, and take visitors to the Dalí museum on a personal tour of the artist’s masterpieces. Interactive screens were installed inside the galleries next to some of Dalí’s iconic works, giving him the opportunity to present his paintings to the visitors in an immersive and highly educational way. The exhibit had over 125 videos and 190,512 possible combinations, making sure every visitor had a unique experience.