Swipe Night
Seven years after revolutionising dating, Tinder faced user fatigue and heated competition. To breathe new life into its brand, 72andSunny Los Angeles created Swipe Night - a first-of-its-kind interactive content series in the Tinder app. The story is a first-person, apocalyptic adventure, where at key points Tinder members decide what happens next. Their choices dictate more than the story; they impact who they match with and what they chat about. Swipe Night’s premiere had nearly 4x the viewership of Euphoria - HBO’s Gen Z hit. It also sparked a 1,600% increase in Twitter activity and a 26% increase in user matches.
- MediaUse of Entertainment
- EntertainmentImmersive
- Film AdvertisingInteractive Film Advertising
- Film AdvertisingInnovative Film Advertising
- ExperientialGamification
Country
- United States
Production Company
- m ss ng p eces
Client
- Tinder
Production Services
- Catatonia
Producer
- Jason Reif
- Rabbit Foot Productions LLC
- Cassie Hulen
Mix & Sound Design
- Q Department
Post Production Company
- MPC
Advertising Agency
- 72andSunny Los Angeles
Chief Executive Officer
- Elie Seidman
Chief Marketing Officer
- Jenny Campbell
Chief Communications Officer
- Jenny McCabe
Sr. Director Integrated Marketing
- Amy Wiedemann
Product Lead
- Kyle Miller
Product Designer
- Stephanie Liang
Sr. Product Designer
- Brooke Hollabaugh
Motion Designer
- Lisa Cai
Engineering Lead
- Josh Gafni
VP Special Initiatives
- Paul Boukadakis
Sr. Counsel
- Laura Michel
Founder Creative Chair
- John Boiler
- Glenn Cole
Executive Creative Director
- Matt Murphy
Design Director
- Frank Dresme
Senior Designer
- Marcus Yuen
Senior Copywriter
- Reilly Baker
Designer
- Stephanie Morgan
- Sara Meinecke
Copywriter
- Emilie Abel
Jr. Designer
- Cameron Cartwright
Junior Copywriter
- Sydnie Johnson
Director of Production
- Kate Morrison
Sr. Film Producer
- Leah Karabenick
Film Producer
- Brooke Casler
Executive Producer Interactive
- Andrew Abraham
Director of Partnerships and Legal
- Rebecca Williams
Partnerships and Legal Director
- Charissa Kinney
Partnerships and Legal Sr. Manager
- Christopher Profeta
Partnerships and Legal Jr. Manager
- Tasha Wong
Executive Strategy Director
- Kelly Schoeffel
Senior Strategist
- Miné Cakmak
Senior Communications Strategist
- Kimber Bowman
Senior Social Strategist
- Matt Augustin
Junior Strategist
- Zach Wright
Account Director
- Shannon Reed
Account Manager
- Brittany Allen
- Alise Murray
Executive Art Producer
- Ali Berk
Art Producer
- Juanita Valencia
Executive Producer
- Adam Becht
- Remy Foxx
- Dave Saltzman
- Meghan Lang
- Edward Grann
- Elexis Stearn
- Nicole Delaney
- Brandon Zuck
Writer
- Brandon Zuck
- Nicole Delaney
Director
- Karena Evans
Director of Immersive ECD
- Mike Woods
Founder Managing Partner
- Ari Kuschnir
Managing Partner
- Kate Oppenheim
- Brian Latt
- Carr Schilling
Head of Production
- Rebecca Davis
Head of Post Production
- Josh Sussman
Creative Technologist
- Will Kanellos
Director of Photography
- Carolina Costa
Production Designer
- Sue Tebbutt
Editorial
- Cabin
Editor
- Taylor Walsh
- Randy Baublis
Creative Director
- Michael Gregory
Lead Compositor
- Andre Arevalo
Colorist
- Ricky Gausis
- Dimitri Zola
- Kristopher Smale
Senior Producer
- Warwick Hewett
Seven years after revolutionising dating, Tinder faced user fatigue and heated competition. To breathe new life into its brand, 72andSunny Los Angeles created Swipe Night - a first-of-its-kind interactive content series in the Tinder app. The story is a first-person, apocalyptic adventure, where at key points Tinder members decide what happens next. Their choices dictate more than the story; they impact who they match with and what they chat about. Swipe Night’s premiere had nearly 4x the viewership of Euphoria - HBO’s Gen Z hit. It also sparked a 1,600% increase in Twitter activity and a 26% increase in user matches.