PURINA – Street Vet
McCann Paris created a brand experience that provided something invaluable to dog owners: information about improving and protecting their dog’s health. Purina Street-Vet tests dog’s urine to detect warning signs and provides recommendations to help owners prevent their dog from developing a disease, showing dog owners everywhere Purina’s passion for their pet’s health. Instead of an ad that only brings awareness of a product or service, McCann Paris created an experience that brought personalised awareness to dog owners about their dog’s health, simply by tapping into the normal behaviour of dogs.
- Press & OutdoorInteractive Sites Poster Advertising
- DirectDirect Response/Ambient
- MediaUse of Press & Outdoor
- DirectDirect Innovation
- ExperientialOut-of-Home
Country
- France
Client
- Nestlé PURINA
Production Company
- Eddy
Advertising Agency
- McCann Paris
McCann Paris created a brand experience that provided something invaluable to dog owners: information about improving and protecting their dog’s health. Purina Street-Vet tests dog’s urine to detect warning signs and provides recommendations to help owners prevent their dog from developing a disease, showing dog owners everywhere Purina’s passion for their pet’s health. Instead of an ad that only brings awareness of a product or service, McCann Paris created an experience that brought personalised awareness to dog owners about their dog’s health, simply by tapping into the normal behaviour of dogs.