Get Up Alarm Clock
People diagnosed with the rare cancer soft tissue sarcoma are told that they have months to live. The challenge of hearing these words is not only facing the cancer in their bodies, but the emotional paralysis in their mind. To help cancer patients overcome this, Area 23 created the Get Up Alarm Clock – a social media device that aggregates messages of strength from loved ones and projects them onto people’s bedroom ceilings. By tapping into their social network, it gave cancer patients reasons to get up and fight. The Get Up Alarm Clock reached 300 people who received 25k messages from loved ones.
- ExperientialUse of Technology
Country
- United States
Client
- Lilly Oncology
Chief Creative Officer
- Tim Hawkey
Group Creative Director
- Dave Adler
- Jason Graff
Creative Director
- Joy Strazza
- Sarah Katz Liebowitz
Group Creative Supervisor
- Jonathan Katz
Group Managing Director
- Kelly Johnston
Account Supervisor
- Sam Pizarro
- Kaitlyn Molino
EVP GSD
- Tyler Dickson
Associate Creative Director
- Fabio Rodrigues
Event Producer
- Bernardo Romero
Advertising Agency
- AREA 23, An FCB Health Network Company
People diagnosed with the rare cancer soft tissue sarcoma are told that they have months to live. The challenge of hearing these words is not only facing the cancer in their bodies, but the emotional paralysis in their mind. To help cancer patients overcome this, Area 23 created the Get Up Alarm Clock – a social media device that aggregates messages of strength from loved ones and projects them onto people’s bedroom ceilings. By tapping into their social network, it gave cancer patients reasons to get up and fight. The Get Up Alarm Clock reached 300 people who received 25k messages from loved ones.