Scent by Glade
An average of two million packages are sent by online retailers each day. What if these were turned into an opportunity to sample fragrances in the US? Ogilvy Chicago took over a crucial part of the ecommerce cycle by seamlessly intercepting shoppers with a fragrance experience as they received their online orders - by creating the first ever fragrance-filled packing pillow.
- DirectDirect Mail
- MediaUse of Retail
- DirectDirect Product & Service
- ExperientialRetail
Country
- United States
Client
- SC Johnson
Production Company
- Ogilvy Chicago
Chief Creative Officer
- Joe Sciarrotta
Group Creative Director
- Donna Charlton-Perrin
- Inger Tanderup
Creative Director
- Jin Yoo
- Gloria Dusenberry
Producer
- Corby Dodge
- Justin Moreno
Director
- Peter Medlock
- Angie Madigan
Production Manager
- Shane Mathis
Audio Engineer
- Joe Griffin
Editor
- Christopher Mines
Project Coordinator
- Siya Montamedi
Production Artist
- Henry Purdey
Global Brand Lead
- Philip Heimann
Managing Director
- Susan Stefaniak
Executive Strategy Director
- Antonis Kocheilas
Account Director
- Annie Kiperman
Account Supervisor
- Emma Cullis
Account Executive
- Meredythe DiVittorio
Group Strategy Director
- Anca Rhone
Chief Creative & Commercial Officer
- Ann Mukherjee
Vice President
- Christine Kalvenes
- Renata Ferraiolo
Executive Director
- Chong Lee Ang
Manager
- Amber Spiller
Brand Manager
- Meghan Mullen
Associate Brand Manager
- Martina Ruseva
- Julianna Masterton
Chemist
- Katrina Vollman
Advertising Agency
- Ogilvy Chicago
Design Agency
- Ogilvy Chicago
An average of two million packages are sent by online retailers each day. What if these were turned into an opportunity to sample fragrances in the US? Ogilvy Chicago took over a crucial part of the ecommerce cycle by seamlessly intercepting shoppers with a fragrance experience as they received their online orders - by creating the first ever fragrance-filled packing pillow.