JFK Moonshot
To celebrate the 50th anniversary of the Apollo 11 Mission, the JFK Presidential Library and Museum wanted to introduce today’s generation to President Kennedy’s bold vision for the space programme and this pivotal moment in history. JFK Moonshot was a fully synchronised augmented reality recreation of Apollo 11 where every moment, manoeuvre, and milestone unfolded in real time, second-by-second, precisely 50 years later.
- ExperientialUse of Realities
- BrandingDigital Brand Expression
- Art DirectionArt Direction for Branded Apps & Games
- BrandingBrand Activation
- Art DirectionArt Direction for Integrated Digital Campaigns
Country
- United States
Client
- JFK Presidential Library and Museum
Production Company
- Unit 9 London
- Unit 9
Vice President Group Creative Director
- Mark Philip
Senior Art Director
- Brian Noyes
- Michael Walsh
Senior Copywriter
- Jason Ziehm
- Thom Crowley
Art Director
- Samantha Hodian
Copywriter
- Matt Shoewalter
Associate Editor
- Sean Cardwell
Print Producer
- Jennifer Clark
- Greg Rogers
Print Director
- Sarah Whinnem
Advertising Agency
- Digitas Boston
Executive Creative Director
- Sue DeSilva
Chief Creative Officer
- Atit Shah
Production Group Head
- Peter McCann
Executive Producer
- Amber Harris
Production Editor
- Reed Holtzmann
Producer
- Melanie Liu
Senior Editor
- Annie Lefley
Managing Director
- Melissa Levy
Project Manager
- Aislynn Sherry
- Judy Gough
Vice President Technology
- Keith Soljacich
Senior VIce President Media
- Megan Jones
Associate Director Paid Social
- Allie Wassum
- Alex Binder
SVP Creative Strategy
- Bethany Bayer
Creative Strategist
- Kylee Muir
Social Strategist
- Julia Agger
- Sarah Mitus
Manager
- Brianne Beyers
Analyst
- Blake Hamblett
Vice President Business Affairs
- Dan Simonetti
Creative Director
- Mark Philip
To celebrate the 50th anniversary of the Apollo 11 Mission, the JFK Presidential Library and Museum wanted to introduce today’s generation to President Kennedy’s bold vision for the space programme and this pivotal moment in history. JFK Moonshot was a fully synchronised augmented reality recreation of Apollo 11 where every moment, manoeuvre, and milestone unfolded in real time, second-by-second, precisely 50 years later.