Mutts4Trucks
Trucking is a lonely job. On average, truck drivers spend 240 nights away from home each year. A third say the isolation negatively affects their mental health. BBDO New York decided to address it by bringing together two best-in-class brands – Mobil Delvac and Pedigree – to create a first of its kind partnership: Mutts4Trucks. A unique collaboration to help dogs in need of a home find truckers in need of companionship. Then they tracked the physical and emotional benefit that drivers and dogs received after adoption. The results proved positive impact on all measures, including overall happiness and fitness.
- ExperientialCommunity Experience
Country
- United States
Client
- Mars
Production Company
- BBDO Studios
Chief Creative Officer
- Greg Hahn
- David Lubars
Executive Creative Director
- Greg Ketchum
- Gianfranco Arena
- Tom Godici
- Peter Kain
Senior Creative Director
- Randy VanKleeck
- Mike Tunney
Creative Director
- James Harvey
Associate Creative Director
- Gavin Breyer
- Karen D'Souza
Art Director
- Morgan Hoff
Writer
- Larissa Magera
Head of Production
- David Rolfe
Operations Director
- Yamaris Leon
Producer
- Mike Woodall
Music Producer
- Julia Millison
Planning Director
- Brian Brydon
- Karin Santiago
- Suzanne Barker
- Annemarie Norris
Account Director
- Sally Nathans
- Alex Yesikov
- Chantal Lievano
- Elizabeth Maini
Account Manager
- Isabel Pluck
Executive Producer
- Claudia Guevara
- Greg Jenkins
- Michael Gentile
Director
- Brody Bernheisel
Cinematographer
- Noah Fowler
Line Producer
- Jonathan Hsu
Editing Company
- eg+
Editor
- Mike Plunkett
Head of Content Production
- Damisi Rosemond
Post Producer
- Danielle Knight
Sound Engineer
- Corey Bauman
Colorist
- Alex Bickel
Advertising Agency
- BBDO New York
Trucking is a lonely job. On average, truck drivers spend 240 nights away from home each year. A third say the isolation negatively affects their mental health. BBDO New York decided to address it by bringing together two best-in-class brands – Mobil Delvac and Pedigree – to create a first of its kind partnership: Mutts4Trucks. A unique collaboration to help dogs in need of a home find truckers in need of companionship. Then they tracked the physical and emotional benefit that drivers and dogs received after adoption. The results proved positive impact on all measures, including overall happiness and fitness.