The Future Doesn't Suck
A whopping 91% of the planet’s single-use plastic doesn’t get recycled, often ending up in our oceans and ruining the party for all kinds of marine life. So Bacardi, nonprofit Lonely Whale, and artists Major Lazer and Anitta decided to team up and transform thousands of used plastic straws collected at bars around the country into limited-edition vinyl records. With each purchase of a one-of-a-kind record, people prevented 600 single-use plastic straws from polluting our oceans, and all proceeds went to fund ocean-saving initiatives – turning something that sucks into something that slaps.
- ExperientialOut-of-Home
Country
- United States
Client
- Bacardi
Production Company
- Superhero Cheesecake
Chief Creative Officer
- Greg Hahn
- David Lubars
Executive Creative Director
- Danilo Boer
- Marcos Kotlhar
Creative Director
- Taylor Marsh
Senior Art Director
- Sho Matsuzaki
Art Director
- Pedro Sampaio
Head of Production
- David Rolfe
- Rian Verhage
Executive Producer
- James Young
- Sofia Handler
Interactive Producer
- Phil Peker
Account Director
- Josh Goodman
- Meghan Wood
- Steven Panariello
Account Executive
- Aimee Chimera
Senior Social Media Manager
- Clare McGough
Strategy Director
- Jen Leung
Director
- Joris van Raaij
Managing Director
- Niels van Esch
Producer
- Michelle Tan
PR
- Harrison & Shriftman
Advertising Agency
- BBDO New York
A whopping 91% of the planet’s single-use plastic doesn’t get recycled, often ending up in our oceans and ruining the party for all kinds of marine life. So Bacardi, nonprofit Lonely Whale, and artists Major Lazer and Anitta decided to team up and transform thousands of used plastic straws collected at bars around the country into limited-edition vinyl records. With each purchase of a one-of-a-kind record, people prevented 600 single-use plastic straws from polluting our oceans, and all proceeds went to fund ocean-saving initiatives – turning something that sucks into something that slaps.