The Connected Island
Small islands are dying, and the rate of emigration meant Arranmore would be uninhabited by 2042. Three decided to transform Arranmore into a permanent brand experience, showcasing the benefits of a "Better Connected Life" to save the island. Three made Arranmore the first place to receive 5G, then used the network to transform the fishing industry, education, healthcare and tourism. It is Three's most successful campaign ever, increasing brand health and network scores. And Arranmore saw an 85% increase in tourism, a 20% economy growth and a reversal of 150 years of emigration.
- ExperientialCommunity Experience
Country
- Ireland
Client
- Three Ireland
Chief Creative Officer
- Rory Hamilton
Creative Director
- Kris Clarkin
- Laurence O'Byrne
Senior Art Director
- Jake O'Driscoll
- Udi Ovadia
Strategic Director
- Aoife Murphy
Senior Producer
- Sarah Chadwick
Executive Producer
- Trisha Canning
- Cormac Hargaden
- Derek Doyle
Account & Business Director
- Sarah Sherry
Creative Technologist
- Shane Casey
Account Director
- Andrea Dalton-Doran
Account Manager
- Rachel Campbell
- Beth McDonnell
Copywriter
- Eoin Tierney
- Georgia Murphy
Business Director
- Richie Taaffe
Senior Planner
- Jack Murphy
- Chloe Hanratty
Head of Brand and Advertising
- Aislinn O'Connor
Experiential Producer
- Karleen Smyth
Marketing Manager
- Rachel Cunningham
- Cian McDonagh
Campaign Manager
- Eilis Fitzgerald
Marketing Executive
- Carol Doherty
Client Partner
- Pat Stephenson
Chief Marketing, Commercial & Demand Officer
- Elaine Carey
Communication Manager
- Ann-Marie O'Brien
Project Manager
- Rupert Simonds-Gooding
Designer
- Barry Smith
Production Company
- Loose Horse
Director
- Garry Keane
Post Producing Company
- Screen Scene
Music
- Dennis Kilty
Editor
- Iseult Howlett
- Juniper Calder
Director of Photography
- Michael O'Donavan
- David Christopher Lynch
Sound Technician
- Mark Henry
Advertising Agency
- Boys + Girls
Small islands are dying, and the rate of emigration meant Arranmore would be uninhabited by 2042. Three decided to transform Arranmore into a permanent brand experience, showcasing the benefits of a "Better Connected Life" to save the island. Three made Arranmore the first place to receive 5G, then used the network to transform the fishing industry, education, healthcare and tourism. It is Three's most successful campaign ever, increasing brand health and network scores. And Arranmore saw an 85% increase in tourism, a 20% economy growth and a reversal of 150 years of emigration.