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D&AD Annual 2020

5G Kung Fu Showdown
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  • ExperientialUse of Realities

Country

  • China

Client

  • Huawei

Production Company

  • YC Virtual Reality Tech
  • Shanghai MOD Media

Creative Director

  • Shi Yan
  • Andrew Low

Art Direction

  • Andrew Low

Copywriter

  • Andrew Low

Creative Director for Technology

  • Sascha Engel
  • YC Cai

Group Executive Creative Director

  • Adrian Zhu

Head of Art

  • Yue Shen

President

  • Selina Teng

Managing Partner

  • Rick Zhao

Vice President

  • Julie Zhou

Senior Account Director

  • Zoe Song

Group Account Director

  • Jasmine Xu

Creative Assistant

  • Joy Zhang

Associate Account Director

  • Kiwi Shi

Executive Producer

  • Temple Peng
  • YC Cai

Director

  • Marco Kalantari

Director of Production

  • Albert Wang

Producer

  • Yueyun Liu
  • Aaron Ramos

Associate Director

  • Sabrina Liu

Post Production

  • Ido Post Production

Composer

  • Norman Willie

Digital Artist

  • Pengcheng Zhao
  • Howard He

Programmer

  • Haida Sun
  • Cameron Feng

Chief Creative Officer

  • Reed Collins

Executive Creative Director

  • Andrew Low

Advertising Agency

  • Ogilvy Beijing

5G Kung Fu Showdown is a real-time, multi-sensory virtual showdown between two fighters, from two different locations, using haptic suits, armbands and haptic foot straps. With low latency 5G speeds, each punch and kick was immediately felt miles away in their respective locations.