Love Calls Back
It’s now fashionable for brands to be involved in Pride Month. Verizon wanted to be more than an ally for the month of June, and looked for a way to become a true advocate for LGBTQ+ issues. The challenge was finding a way to help using the Verizon network. The strategic breakthrough came with the question: what if a phone network famous for connecting people could use its power to reconnect people? Although many coming out calls go well, many LGBTQ+ people face rejection, leading to hurt and separation from their family. For Pride month, Verizon helped families reconcile.
- ExperientialCommunity Experience
Country
- United States
Production Company
- Moxie Pictures
Client
- Verizon
- Christina Hull
- Gregory Sacharoff
- Ricardo Aspiazu
- David Bowen
- Brendan F. O'Malley
Chief Marketing Officer
- Diego Scotti
Chief Creative Officer
- Andrew Mckechnie
Advertising Agency
- McCann New York
Co-Chief Creative Officer
- Tom Murphy
- Sean Bryan
EVP Global Executive Creative Director
- Dan Donovan
- Wayne Best
Creative Director
- Karsten Jurkschat
- Alex Little
Junior Copywriter
- Kyle Harrison
Junior Art Director
- Ezequiel Consoli
Chief Production Officer
- Nathy Aviram
SVP Executive Producer
- John McAdorey
Producer
- Laura Kellerman
- Doug Harrison
SVP Executive Music Producer
- Eric David Johnson (aka D
Music Producer
- Dan Gross
Editing
- Union Editorial
Music Company
- Sonic Union
Sound Post
- Duotone
It’s now fashionable for brands to be involved in Pride Month. Verizon wanted to be more than an ally for the month of June, and looked for a way to become a true advocate for LGBTQ+ issues. The challenge was finding a way to help using the Verizon network. The strategic breakthrough came with the question: what if a phone network famous for connecting people could use its power to reconnect people? Although many coming out calls go well, many LGBTQ+ people face rejection, leading to hurt and separation from their family. For Pride month, Verizon helped families reconcile.