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D&AD Annual 2020

Ripe - Expiring waste
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  • FutureProduct / Environment and Sustainability

Year

  • 2019

Country

  • United States

We've created a smart label that detects the food ageing process and informs consumers of its lifespan through four different colours. Consumers can prevent food waste thanks to a more visible label, and stores can reduce waste by assigning different discounts to products depending on which colour the label is at.