
Whoa Whoa Whoa
When trying to impress someone, men do stupid things. Lifting too much at the gym, paying for things they can’t afford, games of chicken, fedoras… Each is a sign that some insecure dude is trying to show off. None of us are immune. The new Axe Ice Chill has a super cold sensation that lowers your skin temperature by 11 degrees. A good opportunity to give young men a friendly piece of advice: you are hotter when you are chill.
- Film AdvertisingTV Commercials 21-40 seconds
Country
- Argentina
Client
- Unilever
Production Company
- Independent Films
Chief Creative Officer
- Hernan Ponce
Executive Creative Director
- Juan Pablo Carrizo
Creative Director
- Tomas Gianelli
- Jorge Zacher
- Ignacio Mendiola
Head of Art
- Lucas Sotelo
Art Director
- Patricio Ramirez
Chief Operating Officer
- Natalia Noya
Planning Director
- Axel Malamud
Account Supervisor
- Catalina Aguirre
Account Executive
- Victoria Stolbizer
Agency Producer
- Jose Silva
Film Director
- Gary Freedman
Advertising Agency
- Ponce
When trying to impress someone, men do stupid things. Lifting too much at the gym, paying for things they can’t afford, games of chicken, fedoras… Each is a sign that some insecure dude is trying to show off. None of us are immune. The new Axe Ice Chill has a super cold sensation that lowers your skin temperature by 11 degrees. A good opportunity to give young men a friendly piece of advice: you are hotter when you are chill.