annual home

D&AD Annual 2020

Whoa Whoa Whoa
share on
  • Film AdvertisingTV Commercials 21-40 seconds

Country

  • Argentina

Client

  • Unilever

Production Company

  • Independent Films

Chief Creative Officer

  • Hernan Ponce

Executive Creative Director

  • Juan Pablo Carrizo

Creative Director

  • Tomas Gianelli
  • Jorge Zacher
  • Ignacio Mendiola

Head of Art

  • Lucas Sotelo

Art Director

  • Patricio Ramirez

Chief Operating Officer

  • Natalia Noya

Planning Director

  • Axel Malamud

Account Supervisor

  • Catalina Aguirre

Account Executive

  • Victoria Stolbizer

Agency Producer

  • Jose Silva

Film Director

  • Gary Freedman

Advertising Agency

  • Ponce

When trying to impress someone, men do stupid things. Lifting too much at the gym, paying for things they can’t afford, games of chicken, fedoras… Each is a sign that some insecure dude is trying to show off. None of us are immune. The new Axe Ice Chill has a super cold sensation that lowers your skin temperature by 11 degrees. A good opportunity to give young men a friendly piece of advice: you are hotter when you are chill.