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D&AD Annual 2020

Crocodile Inside
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  • Production DesignFilm Advertising
  • Visual EffectsCompositing
  • Art DirectionArt Direction for Film Advertising
  • CinematographyFilm Advertising
  • Visual EffectsSpecial Effects
  • Film AdvertisingTV Commercials 61-120 seconds

Country

  • France

Client

  • Lacoste

Production Company

  • Iconoclast Paris
  • General Pop

Executive Creative Director

  • Rémi Babinet

Creative Director

  • Olivier Aumard
  • Aurélie Scalabre
  • Francois Roisin

Art Direction

  • Aurélie Scalabre

Copywriter

  • Olivier Aumard

Assistant Art Director

  • Jessica Fecteau

Music Creative Director

  • Christophe Caurret

Strategic Planning

  • Philippe Martin-Davies

Producer

  • Slim Trabelsi
  • Charlotte Marmion
  • Karim Naceur
  • Fabrice Brovelli

Post Production Company

  • TIME BASED ARTS

VFX Supervisor

  • Josh Robinson

Lead Flame Artist

  • Thiago Dantas

Grading

  • Lewis Crossfield

Direction

  • MEGAFORCE

Sound Production

  • Iconoclast Publishing

Agency Manager

  • Gaëlle Gicqueau
  • Bertille Toledano
  • Fanny Buisseret

Media Agency

  • Havas Media international

Advertising Agency

  • BETC Paris

In Crocodile Inside we feel the tension of a couple tearing each other apart, as the tough love they share is pushed to the edge of rupture. Symbolising the rift that’s created between the two lovers, their apartment cracks at every word too many. Ultimately, they realise they have gone too far and, in a pure moment of cinema, decide to come back to one another.