CNY
Every Chinese New Year, it’s custom for elders to give red envelopes, or Hong Bao, to children. The children, then, politely refuse the Hong Bao. This goes on for decades until the children grow up to have a family of their own. Then, it’s their turn to give Hong Bao back to their elders. In the first ever Chinese New Year film for Nike, Wieden + Kennedy Shanghai put a spin on this old tradition.
- Film AdvertisingTV Commercials 61-120 seconds
Country
- China
Production Company
- MJZ Los Angeles
- The Loft Films Shanghai
Client
- Nike
Executive Creative Director
- Ian Toombs
- Vivian Yong
Creative Director
- Matt Meszaros
- Jeff Fang
Copywriter
- Liltree Qian
Art Director
- Jing Qiu
- Tang Zheng
Executive Producer
- Geok Lem
- Bernice Wong
- Emma Wilcockson
Senior Producer
- Caryne Chia
- Ivy Shi
- Yuan Fang
Digital Producer
- Angela Liu
Account Director
- Chuck Xu
Senior Planner
- Chris Kirkup
Planner
- Bart An
Communication Planner
- Molly Chen
Head of Design
- Fish Ho
Designer
- Helen Yu
Director
- Steve Ayson
Director of Photography
- Monika Lenczewska
Producer
- Karen O’Brien
VFX Supervisor
- Segundo Fernandez
Colorist
- Billy Wychgel
Music Creative Director
- Li Shen
Singer
- Mo Yi Yang
Lyrics
- Tianyao Zhou
Music Editor
- Chong Shan
Audio Post Production Company
- Big Knows
Advertising Agency
- Wieden+Kennedy Shanghai
Account Executive
- Larry Zhong
Every Chinese New Year, it’s custom for elders to give red envelopes, or Hong Bao, to children. The children, then, politely refuse the Hong Bao. This goes on for decades until the children grow up to have a family of their own. Then, it’s their turn to give Hong Bao back to their elders. In the first ever Chinese New Year film for Nike, Wieden + Kennedy Shanghai put a spin on this old tradition.