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D&AD Annual 2020

Shot on iPhone 11 Pro – Snowbrawl
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  • Film AdvertisingCinema Commercials 61-120 seconds

Country

  • United States

Production Company

  • Blush Creative

Client

  • Apple

Global Chief Creative Officer

  • Brent Anderson

Executive Creative Director

  • Chuck Monn

Creative Director

  • Jeremy Wirth
  • Robert Cuff
  • Jed Cohen

Executive Director of Content Production

  • Brian O'Rourke

Executive Producer

  • Randall Pomeroy

Producer

  • Adrienne Bullock

Advertising Agency

  • TBWA\Media Arts Lab Los Angeles

With Snowbrawl, Apple set out to prove how amazing the iPhone 11 Pro camera really is, by filming an action movie without any additional lenses, equipment or software. Using just the phone you have in your pocket, it turned an ordinary snowball fight into an action-packed thriller.