Moldy Whopper
The food industry, particularly fast food, is full of additives. But over the last three years Burger King has removed 8,500 tons of artificial preservatives globally. To send an important message, it launched The Moldy Whopper, showing its iconic Whopper molding for up to 35 days. Burger King broke the mold with something unpredictable: mold. It might’ve gone against every convention, but it showed that mold could be a beautiful thing too.
- PRIntegrated Campaign
- Press & OutdoorPress Advertising Campaigns
- Press & OutdoorPoster Advertising Campaigns
- PRMulti-Market Campaign
- Art DirectionArt Direction for Outdoor Advertising
- MediaUse of Film
- IntegratedEarned Media/Large Business (over 500 employees)
- Film AdvertisingSocial Commercials over 30 seconds
- Art DirectionArt Direction for Press Advertising
- Art DirectionArt Direction for Film Advertising
Country
- United States
Client
- Burger King
Chief Creative Officer
- Eduardo Marques
- Jorg Riommi
Global Chief Creative Officer
- Bruno Bertelli
- Pancho Cassis
Executive Design Director
- Pablo Dachefsky
Art Director
- Max Hultberg
- Ivan Montebello
- Sergio Takahata
Copywriter
- Pablo Murube
- Magnus Ivansson
Photographer
- Pål Allan
Food Stylist
- Anna Lindblad
Director of Photography
- Viktor Kumlin
Director
- Markus Ahlm
Sound Design
- Quint Starkie
Producer
- Alexander Lundvall
- Jean -Claude Soret
- Åsa Eklund
Music & Sound
- Mokoh Music
Executive Creative Director
- Björn Ståhl
Planner
- Simon Stefansson
Account Director
- Rickard Allstrin
Account Manager
- Mia Melani
Technology Director
- Stefan Kindgren
Group Creative Director
- Jean Zamprogno
- Fernando Pellizzaro
Senior Art Director
- Camilo Jimenez
Group Account Director
- Stefane Rosa
Executive Producer
- Carlos Torres
Advertising Agency
- Publicis Bucharest
- INGO Stockholm
- DAVID Miami
The food industry, particularly fast food, is full of additives. But over the last three years Burger King has removed 8,500 tons of artificial preservatives globally. To send an important message, it launched The Moldy Whopper, showing its iconic Whopper molding for up to 35 days. Burger King broke the mold with something unpredictable: mold. It might’ve gone against every convention, but it showed that mold could be a beautiful thing too.