Storm the Court
Reebok needed to win over a young, influential audience, so it ignored the rules and championed the unexpected instead. In this film, a typical street basketball game takes a turn when a strange young woman in Reebok sneakers steps onto the court and unleashes a strange and contagious dance. Slowly the hypnotic boogie spreads from the court to the entire neighbourhood. The campaign results include a 45% YOY increase in Reebok’s revenue, a 21% YOY increase in website visits and a 179% increase in mentions across social.
- DirectionFilm Advertising
- Film AdvertisingTV Commercials 61-120 seconds
Country
- United States
Client
- Reebok
Music & Sound
- Barking Owl
Global Head of Marketing
- Melanie Boulden
Senior Director Brand Marketing
- Inga Stenta
Global Senior Brand Advertising and Retail Director
- Amy Manganiello
Global Brand Advertising Manager
- Caitlin Sullivan
- Laura Whedon
Global Brand Advertising Associate Manager
- Shelby Kreienberg
Senior Director Brand Management
- James Woolard
Senior Manager Brand Management
- Chris Strachan
Manager Brand Management
- Ashley Tyler
Founder and Partner
- Paul Venables
Executive Creative Director
- Will McGinness
- Aron Hjartarson
Creative Director
- Ben West
- Byron del Rosario
- Chris Waitt
Senior Art Director
- Allie Nordstrom
Art Director
- Victor Roa
Senior Copywriter
- Elliot Nordstrom
Copywriter
- Sam Bauer
Producer
- Michael Miller
- Namrata Abhyankar
- Julie Sawyer
- KC Dossett
- Claudia Guevara
Executive Producer
- Melanie Fedunok
- Kerstin Emhoff
- Kelly Bayett
- Carol Lynn Weaver
Composer
- Jacob Plasse
Sound Engineer
- AJ Murillo
Production Company
- Prettybird
Finishing
- Framestore
Editing
- Exile
Director
- Tom Noakes
Director of Photography
- Larken Seiple
Editor
- Shane Reid
Colorist
- Alex Bickel
Sound Designer
- Morgan Johnson
Advertising Agency
- Venables Bell & Partners
Reebok needed to win over a young, influential audience, so it ignored the rules and championed the unexpected instead. In this film, a typical street basketball game takes a turn when a strange young woman in Reebok sneakers steps onto the court and unleashes a strange and contagious dance. Slowly the hypnotic boogie spreads from the court to the entire neighbourhood. The campaign results include a 45% YOY increase in Reebok’s revenue, a 21% YOY increase in website visits and a 179% increase in mentions across social.