annual home

D&AD Annual 2020

IKEA – Silence the Critics
share on
  • Film AdvertisingTV Commercials 61-120 seconds
  • EntertainmentAudio
  • Film AdvertisingWriting for Film Advertising
  • EntertainmentWriting for Entertainment
  • Art DirectionArt Direction for Film Advertising
  • AnimationCharacter Animation
  • Sound Design & Use of MusicOriginal Composition
  • DirectionFilm Advertising


  • United Kingdom


  • IKEA
  • Kemi Anthony

Production Company

  • MJZ London

Creative Agency

  • Mother London


  • Whitehouse

Music Supervision

  • Wake The Town

Sound Design

  • 750mph

Post Production

  • Electric Theatre Collective

Visual Effects

  • Electric Theatre Collective

Executive Creative Director

  • Ana Balarin
  • Hermeti Balarin

Creative Director

  • Thom Whitaker
  • Danielle Outhwaite-Noel


  • Mike Kennedy
  • Pauline Ashford


  • Jenny Fan

Production Director

  • Giedre Miniotaite

Production Assistant

  • Will Carmichael

Business Lead

  • Marina Banks
  • Yuki Yamakado

Account Director

  • Sophie Holt

Strategy Director

  • Scarlett Spence


  • Imogen Carter


  • Tom Kuntz

Music Supervisor

  • Arnold Hattingh
  • David Bass

Advertising Agency

  • Mother London

IKEA entered the Christmas ad arena with a wonderfully ridiculous take on the state of our homes over the holidays. The film shows a crew of everyday household objects come to life to perform a scathing diss track about a place that clearly isn’t ready for festivities - before each one is silenced by the ultimate comeback: some smart IKEA solutions. The track was made by legendary Grime emcee, D Double E.