IKEA – Silence the Critics
IKEA entered the Christmas ad arena with a wonderfully ridiculous take on the state of our homes over the holidays. The film shows a crew of everyday household objects come to life to perform a scathing diss track about a place that clearly isn’t ready for festivities - before each one is silenced by the ultimate comeback: some smart IKEA solutions. The track was made by legendary Grime emcee, D Double E.
- Film AdvertisingTV Commercials 61-120 seconds
- EntertainmentAudio
- Film AdvertisingWriting for Film Advertising
- EntertainmentWriting for Entertainment
- Art DirectionArt Direction for Film Advertising
- AnimationCharacter Animation
- Sound Design & Use of MusicOriginal Composition
- DirectionFilm Advertising
Country
- United Kingdom
Client
- IKEA
- Kemi Anthony
Production Company
- MJZ London
Executive Creative Director
- Ana Balarin
- Hermeti Balarin
Creative Agency
- Mother London
Editing
- Whitehouse
Music Supervision
- Wake The Town
Sound Design
- 750mph
Post Production
- Electric Theatre Collective
Visual Effects
- Electric Theatre Collective
Creative Director
- Thom Whitaker
- Danielle Outhwaite-Noel
Creative
- Mike Kennedy
- Pauline Ashford
Producer
- Jenny Fan
Production Director
- Giedre Miniotaite
Production Assistant
- Will Carmichael
Business Lead
- Marina Banks
- Yuki Yamakado
Account Director
- Sophie Holt
Strategy Director
- Scarlett Spence
Strategist
- Imogen Carter
Director
- Tom Kuntz
Music Supervisor
- Arnold Hattingh
- David Bass
Advertising Agency
- Mother London
IKEA entered the Christmas ad arena with a wonderfully ridiculous take on the state of our homes over the holidays. The film shows a crew of everyday household objects come to life to perform a scathing diss track about a place that clearly isn’t ready for festivities - before each one is silenced by the ultimate comeback: some smart IKEA solutions. The track was made by legendary Grime emcee, D Double E.